Anita Böröcz

My story starts in America, where I learned the ins and outs of non-profit communications and Western marketing tricks. After returning home, I went into the for profit business of advertising. I won creative competitions in college, which spurred me to try my hand at copywriting. I worked across the communications spectrum, dreaming up films, writing for radio, website and social. I won awards for my Rubik's film and I also went to Cannes for a week-long Storytelling course. I'm currently a copywriter, my clients are Arcade, Deichmann, Stop Shop, Fundamenta and many others. I think I'm best at creative concepts and brainstorming, as well as quick solutions, and the art of Storytelling is a real jolly joker in my hands. I'm still mostly interested in classic copywriting, and of that, I'm more interested in film, ambient, and guerrilla devices.