Katalin Halusz

Senior copywriter: from concept to typesetting He started working in advertising when the profession first appeared in Hungary. At the Saatchi&Saatchi advertising agency, his main clients were Renault and Procter&Gamble, then after a short stint at McCann-Erickson he signed with Young&Rubicam Budapest and spent 7 years working on the brands of Danone, KJS and ABN-AMRO Bank. At Ogilvy, he worked as Head of Copy with art director Dalbir Singh, and their joint projects included Coca-Cola films for several European countries and the building of the Fanta brand. She also looked at the advertising agency Lowe GGK, and as a mother of a family, decided to join the creative team of a small Hungarian advertising agency, the now defunct Atlantc Star. As creative director, she succeeded in breaking the hegemony of the big international advertising agencies at the Golden Blade and winning awards as a small team. (As a copywriter for the aforementioned agencies, he has won several creative awards for campaigns for 3Bit, MOL and Sport Szelet, among others.) Since 2008, he has been working as a freelance copywriter for brands such as Flora, Domestos, Proenzi, H&M, DHL, Reckitt Benckiser and the local Fonte Viva Ltd. From conceptualisation to social media copywriting, he deals with all genres of copywriting that builds brands.